It’s easy to begin selling what you think the customer wants, or what you are comfortable with rather than what the customer wants to buy. It happens in the mad rush to make the sale. So often sales professionals start positioning “solutions” they think will fit.
The challenge is are you selling what you want to sell?
Or are you selling what the customer wants to buy?
Reasons You May be Selling What You Want
Comfort with a particular offer or solution.
Discomfort, lack of experience, or lack of confidence with a new, different or expanded offer or solution.
Lack of customer qualification. Are they a fit? Be honest with yourself not everyone is a good prospect and not every customer
Not asking enough questions to gain true insight to the clients needs.
Selling What the Customer Wants
If business isn’t closing like you expected and you’ve been doing the work sometimes, most times really it’s a simple fix. Take a moment, take a deep breath,
Step back, and understand if you’ve begun positioning a solution without really understanding the customer’s needs. some things to remember
No one cares about your stuff, they care about their problems.
What is their problem?
Does your solution cost them money or make them money?
How can you solve their problem? Or can you?
Ask more questions, don’t assume a customer understands what you do. They don’t, their job is to know their business you job to to make their life, better, more profitable, etc.
Think of it as if you were going to a doctor. The doc comes in and starts telling what the cure is before you told them what was wrong. Before a conversation, some testing, maybe a bit of reading. You’d think they were a quack. If you come into an opportunity with a ready-made solution before learning what the customer wants. You, my friend, might be the quack.
Need some Sales Help?
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If you’re not absolutely certain who the decisions makers are and what their buying criteria are in your top 3 opportunities I can help. I’m working with a few clients for the next 12 weeks to help win their deals and hit their goals — without a crazy amount of new prospecting, social media BS, or magic. If you want to accelerate your income and book of business, have an existing set of customers and prospects email me at email@example.com the word “Velocity” and I’ll get you all the details.
4. Work with me and my team privately
If you’d like to work directly with me and my team to take your from where it is and grow it by 6 to 7 figures… just email or send me a message and with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.